Our Mission

Enable employment by providing opportunities for personal and professional growth.

Our Vision

Goodwill will be recognized throughout Southern Oregon and Northern California as an employer of choice, a service provider of choice, a model of retail excellence, and a leader of sustainability.

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Southern Oregon Goodwill Annual Report - 50 Years

Annual Report

In 2017, Southern Oregon Goodwill celebrated its 50th year of service. View Annual Report

News & Events

Ashland Daily Tidings highlights SOU’s campus move out

Risa Buck, with the Ashland Daily Tidings newspaper, wrote an extensive ar...

Media coverage with Goodwill at 2018 Country Crossings Music Festival

With Southern Oregon Goodwill's Central Point retail store just a few bloc...

Attended Donation Centers close early in “extreme” heat

  For the safety of our donation attendants during extreme heat, S...


I am the Story Behind the Store
“Goodwill gave me a good perspective on myself and my life — what I could become, and what I am becoming.” – JUSTIN