Goodwill®: The Most Important Social Enterprise of 2013?

The other side of job creation — job preparedness — is one of the nation’s top priorities.  What does this mean for Goodwill, an organization that’s been at this for more than 100 years?

In the world of marketing and social engagement, you sometimes look for “moments” — the alignment of events, priorities, and opportunities to tackle big issues in a profoundly different way. For me, a consultant who has advised a range of businesses, non-profits, and government agencies, there are very few moments as important to the national economy than the jobs crisis. And there are few organizations positioned to do as much as Goodwill Industries, an organization that’s been working on the other side of job creation — job preparedness — for more than 100 years. Read full article on

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