Medford, OR — Good & Will, a curated collection, brings a new style of shopping to downtown Ashland. The boutique at 163 E. Main St., Ashland, is a new concept for Southern Oregon Goodwill and brings a national trend to local fashion-conscious and community-minded consumers.
“Our new boutique is a concept distinguished from other Goodwill stores in Southern Oregon,” said Shae Johns, Southern Oregon Goodwill President & CEO. “The curated collection comes from local donations of brand-name, on-trend, and vintage apparel and decor. We are excited to open our first Good & Will in vibrant downtown Ashland, which is a perfect setting for this new store.”
The roughly 900-square-foot shop with custom wooden display cases and cast-concrete counters will feature a mix of hand-selected contemporary and vintage women’s and men’s fashion from well-known brands. Discerning shoppers also will find home décor that runs the gamut from industrial to farmhouse chic. Designed with the community in mind, the Good & Will boutique will add retail jobs in Ashland and provide funding for Goodwill job training programs for people with barriers to employment in Southern Oregon and Northern California.
Goodwill Industries International reports that independent Goodwill agencies operate 67 boutiques across the U.S., a number that has roughly doubled in the past five years.
The Ashland Chamber of Commerce will have a ribbon cutting at Good & Will, a curated collection, at 9 a.m. Tuesday, Nov. 22. The boutique will be open from 9 a.m. to 6 p.m. daily. Goodwill’s existing Ashland store at 639 Tolman Creek Road will remain open as a traditional Goodwill thrift store. Southern Oregon Goodwill also has a Job Connection, a community resource center for jobseekers, at 310 Oak St., #3, Ashland, OR.